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They’re scared of high bounce rates.

A high bounce rate can lead to lower search engine rankings, decreased conversions, and lost revenue. In 2023, combating high website bounce rates is more important than ever. Here are some tips to help you reduce your website’s bounce rate and keep visitors engaged:

Improve Page Load Speed

In 2023, website visitors have high expectations when it comes to page load speed. If your website takes too long to load, visitors will quickly lose patience and leave. To improve your website’s page load speed, you can compress images, minify code, and reduce the number of HTTP requests.

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Marketing has always been about finding ways to connect with your audience and provide them with what they need. But as we enter 2023, there’s going to be a shift in the way businesses approach marketing. Instead of focusing on technical-based marketing strategies, the new focus will be on anticipation marketing.

What is Anticipation Marketing?

Anticipation marketing is all about creating a sense of excitement and anticipation around your brand and its products or services. Instead of simply promoting the features and benefits of your offerings, anticipation marketing aims to create a sense of anticipation and eagerness among your audience. This can be achieved through various tactics, such as teasing new product releases, creating suspenseful marketing campaigns, and building hype around upcoming events or promotions.

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